Intuit Investing $4M to Enable Developer Success on the QuickBooks Platform

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New Partner Program Delivers Marketing Support to Help Developers Reach Global Base of Customers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Intuit Inc. (Nasdaq: INTU) is launching a new partner program to help developers succeed with the more than 1 million small businesses around the world who run on the QuickBooks platform.

The new developer partner program represents the next step in the evolution of the QuickBooks platform. Last year, Intuit launched a reimagined developer experience – developer.intuit.com – featuring best-in-class developer tools. Since then, a surge of developer activity on the QuickBooks platform increased the number of apps from 308 to over 1,500.

The new partner program will accelerate this momentum by providing developers with:

  • Access to More Than 1 Million Small Business Customers – Intuit is overhauling the QuickBooks App Store so that the growing number of QuickBooks subscribers enjoy a more personalized, right-for-me experience, allowing them to easily find apps that meet their specific business need. Developers will receive preferred placement within the QuickBooks Apps store, providing them with a targeted reach into the QuickBooks user base.
  • The Opportunity to Double Down on Marketing Investment – Intuit will double the funds invested by qualified developers. These funds start at $20,000 (for a $10,000 developer investment), and can grow to $40,000 (for a $20,000 developer investment). The funds will be used for co-marketing campaigns designed to expand awareness and drive greater adoption of their apps.
  • Growth Opportunities Within the Program – The program includes four different tiers, ensuring that all developers get the support they need to get to the next level – whether they have 100 customers or 500,000. Developers will have the opportunity to grow with the program and access progressively more incentives, rewards and support from Intuit as their customer numbers increase.

“Our new developer partner program is all about capitalizing on the huge momentum we’re seeing on our QuickBooks Apps Store so developers have the marketing support they need to reach our global base of small business customers,” said Avi Golan, vice president of the Intuit Developer Group. “We’ve already turned QuickBooks into an open platform with best-in-class developer tools and a dynamic apps store – now we’re taking things to the next level by partnering with developers so that they can deliver new solutions that will make business more efficient, successful, and prosperous.”

Visit developer.intuit.com/partnerprogram for the full details.

QuickBooks at the Center of the Small Business Cloud

A new study from Intuit and Emergent Research shows that the average number of business-specific cloud applications used by small businesses will grow from 3.1 today to 8.3 by 2020.

The average small business owner already spends 4 hours a day online, working on business tasks such as bookkeeping and accounting, invoicing and payments, and managing relationships with customers. Other insights about small business use of technology include:

  • 85 percent are willing to invest more in apps over the next 5 years.
  • 81 percent want their different apps to work more seamlessly together.
  • 43 percent use a smartphone as a primary device to run their operations.

Global Leader in Cloud Accounting

QuickBooks is the global leader in cloud accounting, with over one million subscribers worldwide. It is built to fuel small business success:

  • Automates Complex Tasks: Simplifies bookkeeping so that every time an invoice is sent, a customer makes a payment or an employee gets paid, the information is tracked and updated.
  • Everything Works Together: Lets small businesses use multiple apps to run their business. As an open platform, QuickBooks ensures that different solutions work together seamlessly, providing small business owners with the vital information and insights they need, when they need them.
  • Personalized by and for Small Businesses: Allows small businesses to customize QuickBooks to fit their type of business.

About Intuit Inc.

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks® and TurboTax®, which make it easier to manage small businesses and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2015. The company has approximately 7,700 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com.

Intuit Inc.
Steve Sharpe, 650-224-2362
stephen_sharpe@intuit.com
or
Access Communications
Jen Garcia, 415-844-6244
jgarcia@accesspr.com

Source: Intuit Inc.

Released November 3, 2015