Operating Values

Our Values Evolution

Intuit was founded in 1983, committed to integrity, to our customers and to our employees. That commitment remains as strong today as it did then.

As we grew, our employees preserved that spirit in a written legacy for the future. In 1993, we shut down for a day and gathered together to clearly define our vision, mission and Operating Values.

The result: a series of 10 Operating Values that guided us into a new millennium In 2010, we reaffirmed our commitment to our Values, and re-examined their language to ensure they remained as relevant and meaningful today as they were when our employees defined them in 1993.

Through this journey, we reflected on our history, who we are today, and the company we aspire to be. In the end, what began as a mission to reaffirm our Values became an opportunity to refresh them, while keeping the spirit of our original values alive.

In 2014, we combined the Operating Values with our Leadership Success Profile, which defined how our employees perform in their day-to-day roles. Together, these are now known simply as Our Values.

"Over 30 years, the spirit of our Values has endured, while the words have been appropriately refreshed along the way to ensure they remain contemporary and relevant for the future. They remain the heartbeat and spirit that is the Intuit DNA, written in language that reflects the next chapter in our journey."

Brad Smith, President and CEO

Our Values

Our values keep us grounded in the most important areas that define who we are and how we operate--internally and in the world. We believe that we are stronger together by championing diversity and inclusion across the company. We care and give back to help our communities prosper. We show integrity without compromise and have courage to be bold and fearless in our thinking and actions. And we focus on customer obsession to ensure that we are delivering awesome products that drive amazing results.

These values honor our history and how we started, and guide us in delivering on our mission of powering prosperity around the world. Our values underpin a culture that attracts the world’s top talent. We empower employees to bring their whole selves to work and to do the best work of their lives. Going the extra mile—and then some—is in our DNA.


IR Contact

Transfer Agent

American Stock Transfer
& Trust Company

59 Maiden Lane
New York, NY 10038
(Shareholder Relations)

Investor Hot Line
and Literature Requests