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Intuit Offers Developers Opportunity to Use One of Its Key Ingredients to Innovate, Create the Next Quicken, QuickBooks or Mint.com
By opening these APIs, Intuit is creating a unique opportunity for third-party developers to build new and innovative financial solutions that perhaps Intuit hasn't even thought of. This approach also supports Intuit's strategy to open its rich data ecosystem to create value for consumers and small businesses by enabling third-party contributions.
"We're committed to unleashing the power of many to continue creating
innovative solutions that improve people's financial lives," said
Heart and Soul of Data
Intuit's data aggregation and categorization capabilities are the heart and soul of its financial data service. Invisible to customers, it's the technology that millions of consumers and small businesses use today to securely and seamlessly collect, organize and manage their financial information through Intuit's various financial management solutions. These solutions leverage Intuit's highly accurate data categorization feature to provide deep customer insights and support automated delivery of targeted guidance and offers based on the customer's unique financial situation.
Opening the APIs to this technology will give consumers and small
businesses a broader choice of solutions to share their data with and
use. Just as the Intuit Partner Platform already offers third-party
developers access to QuickBooks data, this new financial data service
will enable third-party technology providers to offer their customers
access to their own data from more than 19,000 sources of personal and
business banking, brokerage and investment accounts in the U.S and
"Access to reliable financial data is among the biggest challenges
developers face when working to innovate," said
SaveUp, a free rewards game for saving money and reducing debt, recently piloted Intuit's financial data services to aggregate financial information from users who opted into its program.
"Intuit's service is easy to use and helps our customers securely access
their data from just about any financial source you can think of through
SaveUp," said
Available in October
Open APIs to Intuit's financial data service will be available on a limited basis in October through the Intuit Partner Platform, with wider availability in December. To maintain the same strong commitment to data privacy and audit standards that are the hallmark of Intuit's products and services, Intuit will determine which vendors can utilize its financial data service.
"We're expanding our platform that, to date, has only provided access to
QuickBooks data, to now connect consumers and small businesses with
their most important financial data through the third-party apps of
their choice," said
Intuit also expects that popular third-party solutions using this financial data service could be incorporated back into its own offerings to benefit the millions of customers using Intuit solutions today. By combining the best of Intuit, financial institutions and third-party solutions, Intuit is offering a foundational service to more rapidly meet the expectations of consumers, small businesses and those who serve them.
Suggested Links:
Learn more about Intuit Data Services Financial Aggregation and Categorization
Follow the Intuit Partner Platform on Twitter
Hear Intuit's view on big data, social and mobile on the Intuit Network
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