North or South? East or West? Which City Will "Drop Your Debt" the Best?
Mint.com Challenge Pits 10 Cities Head-to-Head to Drop Debt, Increase
Savings for Cash Prizes and Civic Pride
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--
Game on! Ten cities today won out over nearly 400 others to earn a spot
in Mint.com's Drop
Your Debt Challenge, where participants join together to tackle
financial management in the style of "The Biggest Loser."
For the past month, participants signed up to represent their cities.
The 10 cities with the most participants are:
"The economic conditions in each of these 10 cities are as diverse as
the cities themselves, but each has committed to the same goal —
dropping debt, increasing savings and improving their own and their
community's economy," said Aaron Patzer, vice president and general
manager of Intuit Inc.'s (Nasdaq: INTU) Personal Finance Group and
founder of Mint.
"This challenge gives them the tools and support they need, then adds in
a little competition to make it fun. We look forward to seeing how
Northern and Southern California square off, and how New York vs. Boston
or other traditional rivalries will play out in the challenge. Maybe
we'll even surface some new ones."
From now until April 4, Mint.com
will track each city's progress. Using Mint.com, debt-cutters can share
savings techniques, and support each other to drop debt and save more.
The city team that decreases its debt/increases its savings the most
wins. The first 200 people who signed up for the winning city each get a
How to Enter and Win
To sign up for one of the 10 city teams, join Mint.com.
It's free and takes less than five minutes to create an account. Then
participants can officially enter the Drop Your Debt Challenge by
joining a city team by registering on the official
registration form and "Liking" Mint's
Anyone outside of the 10 selected cities can still register for "Drop
Your Debt" to qualify for a chance to win one of four $1,200 sweepstakes
prizes and to vie for the $5,000 prize awarded to the participant who
refers the most people.
Reduce Debt Now
The challenge is designed to immediately help people cut costs and
reduce debt. It gives participants an award-winning money management
expert advice, cash incentives, and — perhaps most importantly — a way
to connect with their community to learn real world tips, find local
deals, and get support. Mint.com will regularly prompt discussions to
help teams engage around particular topics, like cheap eats, great free
dates and other money saving ideas.
City challenge participants will receive regular updates through Facebook
on their city's progress and get money-saving tips from others on their
team. In addition, they can use Mint.com and its mobile applications for
Android and iPhone to track their individual progress and gain insight
into their own spending habits, further helping them find ways to save
money and pay off debt.
The challenge is open only to Mint.com users 18 or older. Participants
must register via the official entry form to be eligible for prizes. The
contest ends April 4.
Complete rules are available at: http://mint.promo.eprize.com/dropyourdebt.
Mint.com is a leading online
personal finance service from Intuit Inc. (Nasdaq:INTU), providing
over 4 million users a fresh, easy and intelligent way to manage their
money. And it's free. Launched in September 2007, Mint.com has quickly
grown to track nearly $200 billion in transactions and $50 billion in
assets and has identified more than $300 million in potential savings
for its users. Mint.com's innovation is in applying advanced technology
to deliver breakthrough ease-of-use. Using patent-pending technology and
proprietary algorithms, Mint.com allows users to see all their financial
accounts in one place, makes it easy to set and keep to budgets, and
helps identify money saving ideas. Mint.com is so effective that more
than 90 percent of users say they have changed their financial habits as
a result of using the service. For more information on Mint.com's free
online personal finance service, please visit http://www.mint.com
and follow Mint.com on Twitter: www.twitter.com/mint.
About Intuit Inc.
Inc. is a leading provider of business and financial management
solutions for small and mid-sized businesses; financial institutions,
including banks and credit unions; consumers and accounting
professionals. Its flagship products and services, including QuickBooks®,
simplify small business management and payroll
processing, personal finance, and tax preparation and filing. ProSeries®
are Intuit's leading tax preparation offerings for professional
accountants. Intuit Financial Services helps banks and credit unions
grow by providing on-demand solutions and services that make it easier
for consumers and businesses to manage their money.
Founded in 1983, Intuit had annual revenue of $3.5 billion in its fiscal
year 2010. The company has approximately 7,700 employees with major
offices in the United States, Canada, the United Kingdom, India and
other locations. More information can be found at www.intuit.com
Atomic PR for Intuit Personal Finance Group
News Provided by Acquire Media
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