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November 10, 2010

North or South? East or West? Which City Will "Drop Your Debt" the Best?

Mint.com Challenge Pits 10 Cities Head-to-Head to Drop Debt, Increase Savings for Cash Prizes and Civic Pride

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Game on! Ten cities today won out over nearly 400 others to earn a spot in Mint.com's Drop Your Debt Challenge, where participants join together to tackle financial management in the style of "The Biggest Loser."

For the past month, participants signed up to represent their cities. The 10 cities with the most participants are:

  • Atlanta
  • Boston
  • Chicago
  • Los Angeles
  • Minneapolis
  • New York
  • Philadelphia
  • San Francisco
  • Seattle
  • Washington D.C.

"The economic conditions in each of these 10 cities are as diverse as the cities themselves, but each has committed to the same goal — dropping debt, increasing savings and improving their own and their community's economy," said Aaron Patzer, vice president and general manager of Intuit Inc.'s (Nasdaq: INTU) Personal Finance Group and founder of Mint.

"This challenge gives them the tools and support they need, then adds in a little competition to make it fun. We look forward to seeing how Northern and Southern California square off, and how New York vs. Boston or other traditional rivalries will play out in the challenge. Maybe we'll even surface some new ones."

From now until April 4, Mint.com will track each city's progress. Using Mint.com, debt-cutters can share savings techniques, and support each other to drop debt and save more. The city team that decreases its debt/increases its savings the most wins. The first 200 people who signed up for the winning city each get a $100 prize.

How to Enter and Win

To sign up for one of the 10 city teams, join Mint.com. It's free and takes less than five minutes to create an account. Then participants can officially enter the Drop Your Debt Challenge by joining a city team by registering on the official registration form and "Liking" Mint's Facebook page.

Anyone outside of the 10 selected cities can still register for "Drop Your Debt" to qualify for a chance to win one of four $1,200 sweepstakes prizes and to vie for the $5,000 prize awarded to the participant who refers the most people.

Reduce Debt Now

The challenge is designed to immediately help people cut costs and reduce debt. It gives participants an award-winning money management tool (www.mint.com), expert advice, cash incentives, and — perhaps most importantly — a way to connect with their community to learn real world tips, find local deals, and get support. Mint.com will regularly prompt discussions to help teams engage around particular topics, like cheap eats, great free dates and other money saving ideas.

City challenge participants will receive regular updates through Facebook on their city's progress and get money-saving tips from others on their team. In addition, they can use Mint.com and its mobile applications for Android and iPhone to track their individual progress and gain insight into their own spending habits, further helping them find ways to save money and pay off debt.

The challenge is open only to Mint.com users 18 or older. Participants must register via the official entry form to be eligible for prizes. The contest ends April 4.

Complete rules are available at: http://mint.promo.eprize.com/dropyourdebt.

About Mint.com

Mint.com is a leading online personal finance service from Intuit Inc. (Nasdaq:INTU), providing over 4 million users a fresh, easy and intelligent way to manage their money. And it's free. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users. Mint.com's innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, Mint.com allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money saving ideas. Mint.com is so effective that more than 90 percent of users say they have changed their financial habits as a result of using the service. For more information on Mint.com's free online personal finance service, please visit http://www.mint.com and follow Mint.com on Twitter: www.twitter.com/mint.

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.

Founded in 1983, Intuit had annual revenue of $3.5 billion in its fiscal year 2010. The company has approximately 7,700 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com

Atomic PR for Intuit Personal Finance Group
Lauren Moreno, 415-593-1400
lauren.moreno@atomicpr.com

Source: Mint.com

News Provided by Acquire Media


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