Upstate New York Company is Only Small Business With Ad Aired During
Football’s Biggest Game
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--
Death Wish Coffee Company –
a small business that roasts and packs what some call the world's
strongest coffee – has won the Intuit QuickBooks Small
Business Big Game contest – which includes a 30-second commercial
during professional football’s big game on Feb. 7.
The ad, to be broadcast during the third quarter of the championship
game, will be the only one to feature a small business and will be seen
by more than 100 million viewers. Death Wish Coffee, based in Round
Lake, N.Y., was selected from more than 15,000 entries and hundreds of
thousands of votes in the contest sponsored by Intuit
Inc. (Nasdaq: INTU).
“Winning this commercial is beyond our wildest dreams, and we could not
be more grateful for this opportunity or eager to maximize it,” said
Mike Brown, owner of Death Wish Coffee. “This contest has brought my
team closer, and has already helped us grow the business. It’s amazing
to think that our 11-employee company will be on the same stage as
well-known brands we’ve always admired. This is just the beginning for
“We’re excited for Mike and everyone at Death Wish Coffee,” said Brad
Smith, Intuit chairman and chief executive officer. “They’re a great
small business success story, and show what’s possible when you dare to
dream big. They competed against thousands of other small businesses to
get to the big game and came out on top. Each small business that
applied had a unique, inspiring story to tell, and we’re proud that
Small Business Big Game provided an opportunity for them to share it.”
About Small Business Big Game
Intuit QuickBooks kicked off Small Business Big Game in June, inviting
small businesses to apply on Own
It: A Small Business Network. A panel of Intuit judges selected the
top 10 finalists in September from more than 15,000 applicants. A public
vote then determined the grand prize winner.
In addition to the expenses-paid commercial, Death Wish Coffee is
receiving free, lifetime use of QuickBooks Enterprise. Intuit also
honored the top 10 finalists with prizes that demonstrate QuickBooks’
mission of fueling small business success:
The two runners-up, Chubbies
Shorts and Vidler’s 5 & 10,
each receive $25,000, as well as local media and advertising valued at
up to $15,000.
The seven other finalists each receive a $10,000 prize as well as a
congratulatory ad in their local paper, while the accountants of all
10 finalists receive $10,000 and local advertising.
This is the second year QuickBooks has hosted the program. Educational
toy company GoldieBlox, based
in Oakland, Calif., received the ad in 2014.
About Death Wish Coffee Company
Death Wish Coffee was founded in 2012 after owner Brown set out to
create the world’s strongest coffee. Using a unique blend of beans and
roasting process, Death Wish Coffee has thousands of caffeinated fans
throughout the world.
About the Advertisement
The Small Business Big Game program and 30-second television spot for
Death Wish Coffee were developed and produced by RPA, agency of record
for Intuit QuickBooks, based in Santa Monica, Calif. The advertisement
brings the winner’s concept to life with a tribe of fierce Vikings
sailing on a sea of black coffee, serving as an apt metaphor for the
powerful caffeine in every mug of Death Wish Coffee.
The commercial can now be seen on YouTube.
Behind-the-scenes footage can also be found online.
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About Intuit Inc.
Intuit Inc. creates business and
financial management solutions that simplify the business of life for
small businesses, consumers and accounting professionals.
Its flagship products and services include QuickBooks®,
and TurboTax® and Mint.com,
which make it easier to manage small
businesses and payroll
processing; tax preparation
and filing; and personal finance. ProSeries®
and Lacerte® are Intuit's
leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year
2015, with approximately 7,700 employees in major offices in the United
States, Canada, the United
Kingdom, India, Australia,
and other locations. More information can be found at www.intuit.com.
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Source: Intuit Inc.